NBCUniversal announced Monday that they will make movies available on demand the same day as they were supposed to be released in theaters.
Universal movies that are currently in theaters will be also be available on-demand starting as early as Friday, March 20. These include movies such as The Hunt, The Invisible Man and Emma.
Trolls World Tour, which was scheduled to open in theaters on April 10 will be available on-demand that day.
Movies will be available for a 48-hour rental period once you purchase it. The cost to rent the movie is $19.99 in the U.S. and the price equivalent in international markets.
“Given the rapidly evolving and unprecedented changes to consumers’ daily lives during this difficult time, the company felt that now was the right time to provide this option in the home as well as in theaters,” NBCUniversal said in a press release.
“Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” said NBCUniversal CEO, Jeff Shell. “We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”
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