For One Baton Rouge Toy Inventor, A Childhood Dream Becomes Reality

Baton Rouge’s Will Barrios, Founder and CEO of Tatro™  has turned his childhood dream into a reality with the invention of a new toy concept set to launch in Louisiana. 

Tatro is billed as an imaginative toy for all ages and abilities 3 to 103 drawing the participant into a mix and match magnetic world of fun. The Tatro™ playset is adaptable and uses Magnetic Magic™ inside its surfaces to build scenes and move characters. The Tatro™ playset encourages imaginative play, creativity, and fun. Constructed from a kid-safe foam and plant-based plastic, the Tatro™ playset provides hours of fun for the whole family.

After 2 years of development, Tatro™ is set to launch on May 22nd. The Tatro™ playset will be available for purchase in multiple themed options. Tatro™ will launch with 1 playset, 9 themes, and 36 products available for purchase online and during in-store pop-up events throughout Louisiana. A launch event in Baton Rouge during July will be announced at a later date.

The Tatro™ playset is a toy for children and adults to play with for hours with multiple scene and character options. As the company grows, Tatro™ will add more scenes and characters for even more ways to play.

Tatro™ is hand assembled in Louisiana. A portion of all proceeds will be donated to organizations which help spark creativity in kids.

Tatro™ is a member of the American Specialty Toy Retailing Association (ASTRA), Certified Play Expert (CPE).

For more information,  visit or on social media @tatrotoy.