La Croix unveils its first new flavor in two years

La Croix unveiled a new flavor in its drink lineup this week: HI-Biscus. This is the first flavor the sparkling water brand has put out in two years. 

 

 
 
 
 
 
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Thank you for the overwhelming response. Please welcome LaCroix’s newest innovation HI-Biscus! 🌺🌺🌺 HI-Biscus will soon be available starting in the Western United States.

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La Croix originally teased the flavor on Instagram a week ago. It posted an animation of a bright pink can and asked for followers’ best guesses. 

Some of the guesses in the comments were watermelon, strawberry kiwi, raspberry lemonade and even rose water. My favorite comment was asking for an alcoholic La Croix drink (I mean, why hasn’t this happened already?)

While I’m sure all of these guesses gave La Croix great future flavors inspiration, they were all wrong. HI-Biscus is the new flavor to release in the fuchsia pink cans. 

Although I know many La Croix fans here in the deep south will be excited to sip this, they can’t get their hands on the new flavor quite yet. HI-Biscus rolls out in the Western US first. 

Throwback to these drink-themed swim suits: Sport these ’90s nostalgia Capri Sun swimsuits at the beach