January marks the start of the official Girl Scout cookie-selling season. For the 2020 cookie season, Girl Scouts of the USA releases a brand new cookie: Lemon-Ups.
The new cookie is a crispy lemon wafer baked with inspiring messages on them like, “I am a leader” and “I am a go-getter.” The messages are intended to “lift your spirits,” according to the website description.
Unfortunately, some cookie fans might not get to try out the new flavor this year — including in Louisiana. This cookie is only available in select markets. Depending on where you live, Lemon-Ups might not be available.
What’s the reason for this atrocity, you ask?
Girl Scouts Louisiana East marketing and communications specialist Ande Kral explains the reason is because some Girl Scout councils use a different baker. Lemon-Ups are made by Little Brownie Bakers. Some local councils use ABC Baker, which doesn’t offer the new flavor.
If Lemon-Ups isn’t available in your area, you’ll can try an “equally delicious flavor called Lemonade that is similar in look and taste, as well as all of the other delicious Girl Scout cookies you remember from your childhood,” Kral said.
Find out if the new Lemon-Ups cookies are available in your area here.
Also new for 2020, the Girl Scouts are rolling out new cookie packaging this season.
According to the website, the new packaging emphasizes “what the Girl Scout Cookie program is all about.” Updated images features Girl Scouts taking part in “a diverse range of experiences available to members—from adventure-packed camping and canoeing, to exploring space science and designing robots”
The Girl Scout Cookie Program teaches girls essential skills like money management, public speaking, and decision making, which set them up for a lifetime of success, according to a release.
“Everyone loves Girl Scout Cookies—but the program is about so much more than cookies,” said Girl Scouts Louisiana East CEO Rebecca Pennington. “Girls learn about entrepreneurship as they run their own cookie businesses. The important business and financial literacy skills girls learn through the program are proven to build their leadership skills and position them for success in the future. When you purchase cookies you are helping girls power their Girl Scout experience and supporting female entrepreneurs.”
If you can’t try the new Lemon-Ups, maybe you might crave some delicious Thin Mints or Caramel deLites.
The other varieties being offered include Girl Scout S’mores, Thin Mints, Caramel deLights/Samoas, Shortbread/Trefoils, Lemonades, Peanut Butter Patties/Tagalongs, Thanks-A-Lot, Do-si-dos/Peanut Butter Sandwiches and Toffee-tastic/Caramel Chocolate Chip.
Cookies will be ready for pre-order beginning on Friday, Jan. 10. Cookies are $4 a package upon delivery, $5 a package for gluten free variety.
Don’t forget Girl Scout Cookies are only available for a limited time each year. Girl Scouts Louisiana East’s cookie season will end March 15, so be sure to scoop them up when you see them!
Girl Scout Cookies can only be purchased from a registered Girl Scout. To find Girl Scouts selling cookies near you, visit www.girlscoutcookies.org.